Mexico City Marathon

Based on the geometric aesthetics of traditional Mexican embroidery and textiles, we had the honor of redesigning the image of the Mexico City Marathon.

The Mexico City Marathon is one of the largest and most important marathons in Latin America.

After 6 years of using the graphic identity of the 1968 Summer Olympics in Mexico, we were honored to redesign the image of the Mexico City Marathon. To do this, we relied on the geometric aesthetics of traditional Mexican embroidery and textiles to create a modern identity that integrated not only the most representative monuments of the city, but also its own citizens.